Our brand has its own special 'black' and 'white' colours. Mixing them in different proportions gives us our own 'grayscale' of appropriate neutral tones. Use our own white and black colours also when creating tint and shade variations of our main brand colours — see section below for appropriately pre-mixed tints and shades.

Often, when applying colours to your design elements, you will want to ensure that there is sufficient contrast for text be legible, as well as for icons and logos to be clearly seen. This is specially important if targeting audiences that may have visual issues.

The contrast ratio between 2 colours can be measured on a scale from 1 (no contrast at all) to 21 (maximum contrast between total white and total black). In order for large heading text to be legible, and large visual elements to be identifiable, there must be a contrast ratio of at least 4.5. For normal body text and smaller design elements, a contrast ratio of at least 7 is required.

When you hover over the colour cards on this page, you will see a contrast ratio toggle appear on the top right corner of the card. Click on it to display the contrast ratios of the various colours displayed, against our black and white colours.

Our colours were carefully selected for greater appeal and recognition within our target markets. When producing technical materials, or materials targeting professionals and a mature audience, use our dark colours — primary and secondary — abundantly. Our white colour should be used in body text on dark-coloured backgrounds, and our black should be used for body text on light backgrounds.

Our accent and highlight colour can be used for headings on dark backgrounds using our primary, secondary or black colour and also for highlighting call-to-action buttons and as alternative backgrounds. Our primary and secondary colours can also be used for headings on light backgrounds — that is, backgrounds using our white, accent and highlight colours.

Below you will the most commonly used types of gradients, which you can configure using our brand colours. You can export these gradients as SVG files, which you can open in graphic design programs, or as PNG files that can be imported into most apps. Web Developers can also copy the gradient in CSS syntax, so it can be used directly in CSS stylesheets.