Our logotype has been designed using the Radio Canada Bold and Radio Canada Light fonts. In order to ensure brand style consistency, and increased brand recognition, use the fonts from the Radio Canada family for all our official and public-facing materials.
The complete Radio Canada font family has different weights, including Italic weights, as well as a full complement of international characters. It is freely downloadable from the Google Fonts Library, at:
The Bold font is ideally suited for headings and button labels. For body text, use the lightor regular weight fonts.
Other weights, such as Regular, Medium, and Semibold, can be used as needed for text elements that require special treatment, such as captions, button labels and table headings.
We encourage you to use the major third typographic scale when choosing font sizes for elements on your designs. This means that once you've picked your base size — i.e., the size of your body text — you should increase or decrease the next level of text by a factor of 1.25.
Primary Heading, level 1
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Major heading, level 2
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Content subdivision, heading level 3
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Minor content subdivision, heading level 4
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Minor content sub-level, heading level 5
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Content block marker, heading level 6
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Body text lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.
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Our Voice
When writing for Twenty20 Risk Navigators, the copywriter should always keep in mind that our materials should reflect our core values. Although our voice should always be creative, insightful and empathertic, it can take on an informal or formal tone, depending on the target audience.
Informal Tone
When writing in an informal tone for Twenty20 Risk Navigators, the text should feel approachable, conversational, and relatable. It’s essential to ditch overly complicated jargon and instead present our services and advice as straightforward, helpful, and designed to make key decisions easier. The audience—likely business owners, entrepreneurs, and professionals — wants to feel like they’re talking to someone who understands their challenges, offers tailored solutions, and is someone they can trust.
Keep it brief: using short sentences and paragraphs boost readability. Contractions and sentence fragments are allowed. Be positive, using optimistic language that show that solutions are within reach. Be personable, create a connection and don’t be afraid to sound human!
Formal Tone
When crafting copy for Twenty20 Risk Navigators using a formal tone, professionalism, clarity, and authority should guide every word. You want to present the business as an authority in its field, capable of helping clients navigate complex challenges with precision and confidence. The language should be polished and direct, avoiding overly casual phrases, while carefully building trust and projecting competence.
A formal tone appeals to a discerning, time-conscious audience of business owners, executives, and decision-makers who prioritise expertise and results.
Avoid hyperbole, and stick to factual, measurable claims. Avoid excessive use of passive voice, contractions and sentence fragments. Be data-driven, using statistics or case studies to support recommendations and points of view. Stay objective, avoiding overly flowery language and emotional appeals: professional formality comes from clear logic.